TikTok is introducing a updated setting that allows them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the platform revealed that it currently hosts over 1 billion content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global rollout. This development comes amid a rise in AI-generated material, driven by recent video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding video streams on another major platform primarily display content made by AI. A significant portion of this output is considered “AI slop”, a term for inferior, mass-produced content that is often illogical or bizarre.
Our research shows that numerous viewers enjoy content made with AI tools, including AI artwork to educational videos, and we aim to offer the community the option to increase or decrease of that, according to their own likes,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its app identified as made with AI. In total, over 100 million pieces of content are uploaded to the platform each day, making clips made by AI a relatively small part of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the level of AI content they view by using the topic control option in the app and selecting the AI content topic. Additional categories that are already be adjusted under the tool cover politics, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate creators to identify lifelike AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any believable artificial content that is unmarked can be taken down under its terms of service.
In addition, the service will from now on attach an “AI-made” watermark to content made using its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This action is aimed to deter users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The platform is additionally introducing a $2 million educational fund for professionals and institutions to create informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on educating coding and technology.
Platform Protection
TikTok has defended its safety measures, amid discussion over intentions to lay off a large number of content moderators in Britain. The company is expected to eliminate hundreds of positions in its user protection team in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most graphic content before it gets reviewed by staff. The platform reported a significant reduction in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is making a difference work at speed.”
